Marketing and Communications Associate
Salary Range
$35,000–$45,000 per year
Position Overview
The Marketing and Communications Associate manages digital and print communications to advance Abby’s House’s visibility, strengthen donor engagement, and promote fundraising campaigns and events. This role also owns the Young Professionals Group (YPG) as a dedicated donor-pipeline program. As a member of the Development team, the Associate works closely with colleagues across fundraising, events, and donor relations. Duties may shift based on the team’s current needs, priorities, and day-to-day structure.
Key Responsibilities
Digital Marketing & Social Media
- Manage Abby’s House social media accounts (content creation, scheduling, engagement).
- Support website content updates in coordination with the Marketing and Events Manager, who owns the website and intranet.
- Track analytics to optimize reach and engagement.
Campaigns & Appeals
- Support donor communications including appeals, newsletters, and impact stories.
- Design and execute digital campaigns to promote events and fundraising initiatives.
- Partner with the Donor Relations Specialist to ensure donor acknowledgments and recognition are branded and timely.
Graphic Design & Content Creation
- Develop marketing materials (flyers, sponsor decks, reports, event signage).
- Ensure materials align with Abby’s House branding guidelines.
Internal Communications & Systems
- Draft, schedule, and send internal staff communications, including updates on organizational news, events, and priorities, following the strategy and calendar set by the Marketing and Events Manager.
- Keep website and intranet content current. This covers posting updates, editing pages, uploading documents, and fixing broken links or outdated information.
- Apply brand standards and approved templates to all internal-facing materials, and raise questions or exceptions with the Marketing and Events Manager.
- Collect content and updates from departments, and keep a running calendar of internal communications.
- Track basic engagement, such as open rates, intranet use, and staff questions, and report on it to the Marketing and Events Manager.
Young Professionals Group (YPG)
- Own strategy and execution for the YPG program, focused on broadening the donor base and building relationships with younger donors.
- Plan YPG engagement using existing infrastructure where possible before creating net-new programming.
- Add local young-professional networking events to the YPG calendar.
- Design programming that builds community and is fun, so members naturally bring in new members.
- Report YPG pipeline progress and participation to the Marketing and Events Manager.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- 2–3 years of experience in marketing, communications, or nonprofit development.
- Strong writing, editing, and storytelling skills.
- Proficiency with Microsoft 365 and design tools such as Canva (Adobe Creative Suite preferred).
- Experience updating websites and social media platforms.
DEI Statement
Abby’s House is committed to growing its understanding of and practice around Diversity, Equity, Inclusion, and Anti-Racism in all of the organization’s activities, programs, practices, and services. Staff are an integral part of this evolving practice. We are also a trauma-informed organization and as such, Abby’s House encourages applicants with lived experience who are well-grounded in their own recovery and who have ample capacity for reflective thinking and learning.