Abby's House 5K Peer-to-Peer Fundraising Toolkit
Why Fundraise for Abby’s House?
Fundraising for Abby’s House is a powerful way to make a lasting difference in the lives of women and children in the Greater Worcester community. Your support helps provide a safe shelter where they can heal, recover, and regain their strength and independence. Your commitment to Abby’s House can inspire others to get involved, creating a ripple effect of generosity and compassion.
People are more likely to donate when they feel a personal connection to the cause. Sharing your personal commitment and passion for Abby’s House can inspire your network to contribute, knowing their donation is part of a collective effort driven by someone they care about.
Spread the Word
Spread the word about the event and mission of Abby’s House to encourage giving to your personal fundraiser. Here’s how:
Tell Your Story — Why You Support and Participate in the Abby’s House 5K
Your words make an impact on family and friends, so share why you choose to support Abby’s House. Don’t hesitate to pull at their heartstrings; people are more likely to give or get involved if there’s an emotional connection.
Social Media Posts
Share our posts and add your own words of support, or use one of our photos and graphics from the Media Toolkit for your own posts about supporting the 17th Annual Hybrid 5K Run/Walk. Don’t forget to tag @abbyshouse1976 on Facebook, Instagram, and LinkedIn.
If you don’t have social media, email us at events@abbyshouse.org and share why you’re participating in the race, why you support Abby’s House, and any photos you may have from previous races. We’ll share them with our community to help inspire others to join in.
Send Emails
Share the 17th Annual Hybrid 5K Run/Walk emails with your own personal email list. Email events@abbyshouse.org to request being added to this year’s 5K email list.
How often should I communicate with my network?
There are four key times to communicate with your network during this campaign:
- Now – October 10th: Register, build your team, share ways your friends and family can support the race, bid on online auction items, make a donation, and help spread the word through social media and email.
- October 10th – 14th: Reminders to your networks and team members, and follow-up through social media and email.
- October 14th – 17th: Final push for donations to reach your goal, and a last call for participants to join the in-person race on Saturday, October 17th.
- Week of October 20th: Final numbers come out. Share a thank you with your networks.
Note for review: please confirm exact reminder and push dates against this year’s registration close date before this goes live.
How You Can Create a Personal Fundraiser
Create an individual or team fundraising page, share why you support Abby’s House, set a fundraising goal of $250, $500, $1,500, or $5,000+, and encourage your family and friends to join you.
Set up your own fundraising page →
Note for review: confirm this RunSignUp link is the live page for the 17th Annual race before publishing.
If your friends and family prefer to send a check, make it payable to: Abby’s House (Memo: 5K), ATTN: Accounting, 52 High Street, Worcester, MA 01609.
Or they can give online at abbyshouse.org/donate
Not sure what to write? Here are some examples!
- Excited to participate in the 17th Annual Abby’s House Hybrid 5K Run/Walk from October 10th–17th! Join me in supporting women and children in need. Register and join my team [insert team name here] by visiting runsignup.com/abbyshouse5k. Every step we take together makes a difference.
- This year, I’m running for Abby’s House to support women and children who are facing homelessness, domestic violence, and other crises. Support my 5K Run/Walk to help them continue their life-changing work. Register and join me, or make a donation, at runsignup.com/abbyshouse5k.
- I’m thrilled to participate in the 17th Annual Abby’s House Hybrid 5K Run/Walk from October 10th–17th! This event supports women and children in our community by providing them with essential resources and safe shelter. Please join me in making a difference: register to participate or donate to my fundraiser at runsignup.com/abbyshouse5k.
-
Questions
Any questions about your fundraising? Contact Annie Babineau, Associate Director of Marketing and Events, at 508-756-5486 ext. 235 or annie@abbyshouse.org.